With the proliferation of political and cultural ideologies increasingly permeating many of our favorite companies and brands, it’s becoming difficult to justify spending our hard-earned dollars on companies that do not align with our values and actively work against them.
But you know as well as I do, boycotting only goes so far and, as soon as the excitement and fervor against these companies wear off, most people go back to spending their money on Budweiser, Disney, Gillette, and Netflix to name a few. My guests today, Nicky Billou and Wayne Allyn Root make the case that not only should people boycott these organizations but create alternatives to compete with these companies and hit them where it hurts – their wallet. Today, we talk about racism and the flawed idea of “reverse racism,” something they call, the “Freedom Scale,” for evaluating organizations that align with conservative values, the line between liberalism and leftism, and the power of parallel economies.
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